Framing Patterns

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Framing Patterns
03
Artez hogeschool voor de kunsten
2020
Zwolle, The Netherlands
Autodesk A360 Rendering
Adobe InDesign
Adobe Photoshop
Autodesk Revit
Interior Design & Styling
Technical Drawings
Joinery Drawings
Autodesk AutoCAD
Framing Patterns is part of a year long Masters research project. Where the research was rooted in the linkage of culture and brand, through the exploration of the potential of two-dimensional patterns, using Starbucks South Africa as a case study,  by drawing inspiration and understanding in South African Ndebele patterns . This series can be read from top to bottom. Where walled borders in which design drawings of floor plans and cross section are removed to convey the concept of patterns, while allowing for curiously and imagination of the spacial potential of a two-dimensional pattern together with highlighting the utmost importance of black and white in South African cultural patterns.By taking the outcomes from traditional South African Ndebele patterns I was able to develop a final design by the use of five key parametres making up South African pattern: Repetition, scale, two-dimensional shape three-dimensional space, black and white, layering and recurrence.
Floor Plan
The floor plan is made up of mostly repetition by using the overall colours of the green, blue, yellow, pink, white and black to create pattern viewed in floor plan, these patterns make up all elements in space from furniture to structure by scaling the same pattern up and down.
Section of Point of Sales and Seating Area
The first cross section is made up of layering different colours and shapes which creates furniture and structure, collectively in section creates new patterns as opposed to in floor plan.
Section of Seating Areas
The second cross section uses two parametres. The first is layering where furniture and structural elements when viewed in cross section, the layering of the background and the foreground create patterns. The second parametre used is black and white as this highlights the importance of these two colours in the creation of South African patterns.
Section of Point of Sales and Seating Area
The third cross section makes use of the parametre two-dimensional shape three-dimensional space where the extrusions of shapes in the floor plan can make furniture units and structural elements like staircases in cross section.
Section of Point of Sales and Seating Area
The fourth and last cross section uses recurrence and black and white parametres. Where equal ratios of black and white and other colours (in this instance green) highlight the importance of the use of colour in South African Pattern, however the importance of the use of black and white is further highlighted in these triangular clustered spaces where the practice the parametre of recurrence can be seen.